Visual Design (Digital) - Lead

Job description

Lenskart is India's biggest and fastest growing eyewear brand, with over 1000+ stores. The brand takes pride in being India's first D2C (Direct to Consumer) company, which designs, creates and sells its products directly to consumers across the country, without any middlemen. Apart from India, Lenskart now has presence in South East Asia, USA and Middle East.

We aim to transform the way people see and experience the world by building eyewear experiences for everyone and every purpose. We’re building Lenskart as a fashion destination for eyewear and are passionate about introducing design-led concepts and innovation that can deliver breakthrough eyewear products and experiences through our multidisciplinary Global Brand Design Studio.

The Global Design Team at Lenskart is all about mindful people who love what they do and then creating impact through meaningful design solutions. We don't believe in standing still. Working alongside the best in the industry and with real business objectives offers new challenges every day and more opportunities for learning and development.

At Lenskart Global Design Team we create design that brings out the best possible eyewear experiences across Lenskart’s omnichannel customer-first approach - connecting consumers and eyewear fashion from online to retail space, Lenskart’s Global Brand Design Studio is responsible for all visual design experiences on the Lenskart app and web, this includes UI Design & Design for online campaigns. Our goal is to provide customers with a fashion-forward, transformative experience through product centric design interventions.

Who are we looking for

As a senior key member of the Global brand team, you'll lead a multi-disciplinary team of designers to create category, product and campaign experiences. This role will report to the Head of design at Global Design Studio Lenskart

You will be responsible for 

  • Evangelize the digital design culture and lead the team by example

  • Leading well-rounded design team skilled in online, motion, 3D, graphic design, illustration, iconography, UI

  • Managing the creation, execution, process, and results for all online projects - for different categories, product, new launches, sale events, services, home page etc.

  • Research based benchmarking to raise the bar for visual design

  • Create style guides, creative libraries, and design systems

  • Frame projects for cross-functional teams and shape digital experiences with measurable outcomes

Job requirements

What you will bring to this role

  • A bachelor's / Master’s degree in Graphic/Communication/UI design or any combination of education, training, and experience related to visual communication and user interface design.

  • 5+ years of relevant experience in the design industry in the digital space.

  • Excellent understanding of user-centered design methods, techniques, and end-to-end design processes for online

  • Have successfully led and launched large-scale cross-platform design projects (web, Android, iOS, emails)

  • A fascination with innovation and technology and an expert understanding of digital tools and trends

  • Works enthusiastically and collaboratively with cross-functional partners, building trusting relationships

  • Impeccable attention to detail in all aspects of your team’s work

  • Ability to drive initiatives that substantially increase the team’s impact, influencing decisions and pursuing big ideas

  • Big-picture thinking that defines and drives toward a bold future vision for your teams, users and the business

We started with the aim to disrupt eyewear every step of the way and today, we stand as India’s Biggest Eyewear Brand. We constantly raise the bar on our consumer experience and keep talent diversity and density at the center to help us achieve the ‘unexpected’. #Join the Revolution at Lenskart today!