- To build & work on content formats primarily blogs, articles & literature that can be used on Lenskart’s website & app to drive insights and opportunities through assimilating & articulating data from various sources (syndicated research databases, social & search trends, consumer insights) making it into an interesting read for the customers.
- Research, identifying content topics keeping in mind business & current trends
- Churn out 10-12 articles per month depending on the requirement from various business leads category wise.
- Creating SEO friendly content for the website
- Developing content for long form SEO articles, product descriptions and the company website
- Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
- Proof-read and edit content before publication
- Motivated and versatile writers with a good understanding of SEO and minimum of 3-5 years of content writing experience
- excellent communication skills, very good grasp of the English language, and be keen to learn new ways to optimize content display
- Website content writers, e-magazine editors, creative content writer (in the space of luxury, travel & brands)
- Experience doing research using multiple sources
- Track record of meeting deadlines and work closely with Catalog
- Working knowledge of SEO updation tools will be an advantage