Senior Manager Operations- Visual Merchandiser
Job description
JOB PURPOSE
- The role is responsible for the delivery and execution of the visual merchandising (VM) direction for all Lenskart offline stores.
- S/he will manage the maintenance of VM assets in all Lenskart offline stores.
- S/he will partner with the store design, marketing, and operations departments to update and upgrade the impact of VM in all Lenskart offline stores.
KEY RESULT AREAS
Customer Management
- Partnership with operations team for effective execution of omnichannel brand consistency in offline stores
- Partnership with projects team for planning of signs, graphics, and décor of new flagship and A-grade stores
Process
- Coordinates with VM Coordinator for warehousing and dispatch activities for VM assets
- Provision of visual maps and execution guides for new stores, and event guides for existing stores
- Review of all display executions to ensure strict adherence to VM norms
- Research of new materials and techniques for signs, visuals, and décor
- Assesses competition and research trends to ensure that Lenskart has maximum visual impact
Financial
- Authority over visual assets inside the store that will impact operational expenses
- Authority over display assets that will impact capital expenses
Human Resource
- Supervision of field visual merchandisers
- Training of retail staff on merchandise presentation and sign execution techniques
KEY PERFORMANCE INDICATORS
- Collation and audit of weekly floorset reports from field visual merchandisers
- Tracking of impact of monthly VM activities to offline sales
- Periodic research of new industry techniques (competitive and vendor) for signs, visuals, and décor
KEY TECHNICAL & BEHAVIOURAL COMPETENCIES
- Customer focus
- Vision and imagination
- Results orientation
- Excellent interpersonal and collaboration skills
- Attentiveness to detail and follow-through
- Ability to multitask and to flex schedules
- Proficiency in Adobe Illustrator / Adobe Photoshop
Job requirements
PRIOR WORK EXPERIENCE
- Minimum work experience of 12+ years in VM, preferably for apparel/accessories brands
- Graduate diploma in creative arts, design, or merchandising