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Product Designer

    • BENGALURU, India
  • Product Design

Job description

About the Role

As a Product Designer at Lenskart, you will own and drive end-to-end product experiences across our customer, store, and warehouse ecosystems. You will tackle complex challenges in user discovery, conversion optimization, operational efficiency, and error reduction. Beyond core UX/UI, you will oversee the visual touchpoints of the product journey, ensuring a cohesive brand experience from marketing campaigns to product interfaces. This role requires a strategic thinker who can define ambiguous problems, shape product vision, execute high-fidelity design, and directly influence business outcomes while collaborating at speed.

Key Responsibilities

  • End-to-End Ownership: Drive the entire design lifecycle for highly complex, multi-touchpoint user journeys.

  • Strategic Partnership: Collaborate with Product Managers to co-create product strategy, roadmaps, and vision.

  • Data-Driven Design: Transform complex data, analytics, and user research insights into intuitive design solutions.

  • Metric Accountability: Define, track, and actively move key business and user experience metrics.

  • Design Execution: Deliver high-fidelity UI/UX, advanced interactive prototypes, and production-ready specifications.

  • Cross-Channel Consistency: Design and oversee high-impact CRM assets and growth-marketing creatives to maintain visual consistency across user touchpoints.

  • Engineering Collaboration: Partner independently with front-end engineers to ensure pixel-perfect implementation.

  • Design Excellence: Mentor junior designers and advocate for design best practices across the organization.

Core Competencies

  • Ambiguity Resolution: Ability to self-start and define clear design directions within vague or evolving briefs.

  • Strategic Influence: Strong stakeholder management with the ability to articulate and defend design rationale to leadership.

  • Rapid Experimentation: High-velocity execution paired with an experimentation, A/B testing, and growth-campaign mindset.

  • Tech Integration: Advanced proficiency in Figma and leveraging AI tools to accelerate design workflows.

  • Complex Problem Solving: Proven track record of shipping medium-to-large scale projects with minimal supervision.

Experience & Requirements

  • Experience: 5+ years of dedicated product design experience (with 3-5 years focusing heavily on scalable digital products and visual communication).

  • Domain Expertise: Proven background in E-commerce, Hyper-local delivery, or Consumer-facing apps.

  • Visual & Brand Expertise: Strong background in digital branding, including the creation of scalable logos, custom iconography, and high-fidelity product creatives.

  • Campaign & Growth Design: Proven experience designing responsive marketing campaigns across both Desktop and Mobile web/app ecosystems.

  • Systems Thinking: Strong experience contributing to or scaling robust Design Systems.

  • Tooling: Mastery of Figma, Adobe Creative Suite (for branding assets), advanced prototyping tools, and modern AI-assisted design workflows.

  • Portfolio: A strong portfolio demonstrating product thinking, data utilization, shipped end-to-end products, and high-quality visual/campaign design.

Bonus Points

  • Experience with motion design and micro-interactions.

  • Experience creating scalable asset templates for high-volume CRM tools (e.g., CleverTap, MoEngage, Braze).

  • Background in optimizing supply chain, warehouse, or retail POS applications.

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