Performance Marketing - Lenskart

Job description

Lenskart being an omnichannel direct to consumer retail brand provides a unique ecosystem of a full spectrum of new age marketing use cases which a very few companies in the world provide. This creates a unique challenge and opportunity for professionals to learn and contribute, at the same time solve a 2 billion+ problem.

Our Marketing team is a key growth & central function in Lenskart to drive the company's customer experience vision. We work in a cross-functional role with several stakeholders. We are looking for a Senior Campaign Executive to join their Retention Marketing team.

Key Responsibilities:

  •   Strategise campaign planning on a monthly and quarterly basis to deliver target results
  • Manage budget and spend on a monthly basis to generate maximum revenue from Facebook Ads
  • Focus on App Marketing to drive new users acquisition
  • Strategise remarketing campaign to target existing customers and multiple customer segments.
  • Optimise campaigns for important KPIs Revenue increase, ROAS, CPI, CTR, CAC
  • New Initiatives and experiment with new advertising concepts and perform A/B testing
  • Maintain daily, weekly, monthly performance reports of campaign results
  • Collaborate with Analytics team for day-to-day data analysis work
  • Collaborate with the product-Tech team for new developments, tech enhancement, and solving issues

Job requirements

  • 3+ years of experience in account/partner management, performance marketing, digital marketing or sale
  • Strong analytical & communication skills - ability to manage business by numbers, design experiments, analyse performance via metrics and communicate results effectively.
  • Deep understanding of the India market and the media landscape

  • Ability to manage ambiguity by coping with uncertainty and risk, as well as adapting to change
  • Experience in working on spend optimisation across Search, Social and E-commerce
  • Technical understanding of popular analytics tools and web analytics dashboards
  • Experience in running SEO, SEM &/ E-commerce marketing
  • Tier 1  engineering schools or Tier 1 & 2MBA schools or demonstrated experience of driving growth in a start-up environment.
  • Location : Delhi /NCR