Performance Marketing- Assistant Manager / Manager

Job description

Lenskart is India’s largest eye-wear omni-channel retailer with a huge customer base and is growing rapidly in India and Asia. It is also a technology and product powerhouse with innovations in online buying experiences (3D try-on), omni-channel buying (on whatsapp chat, call) , store buying experience (store POS tech, 3D try-on in store), supply chain, manufacturing, and delivery (3 or free/same day delivery).Over the last decade, Lenskart has helped 20 Million people in India see better. Now, we want to do this for 1 Billion people globally. We want to transform the way they see and experience the world.To realize the above vision , we are looking for exceptionally talented people who have done interesting work in the areas of Performance Marketing & User growth.

Roles & Responsibilities :

  1. Developing and implementing a comprehensive performance marketing strategy that aligns with the company's business goals and objectives.

  2. Conducting market research to identify target audiences, competitors, and trends in the industry.

  3. Owning campaign creation & management across a variety of digital marketing channels, such as Paid Search, Google Display, Discovery, ACE , Video & Pmax campaigns, Facebook & Instagram.

  4. Analyzing campaign performance data to measure success, identify trends, and optimize campaigns to improve ROI.

  5. Collaborating with internal teams, such as creative and content, to develop high-quality marketing materials that support campaign goals.

  6. Managing budgets and tracking expenses to ensure that campaigns are cost-effective and efficient

  7. Staying up-to-date with industry trends and best practices on online marketing on Google/Facebook, and applying this knowledge to continuously improve the company's performance marketing efforts.

  8. Managing relationships with external agencies and partners to ensure seamless execution of campaigns and achieve business goals.

  9. Reporting regularly to senior management on the performance of campaigns and providing recommendations for improvement.

Education background:

Tier 1 / Tier 2 Engg College with Strong Analytical background.

Only apply if you have worked or working in an agency (Mandatory clause).

Job requirements

Work-experience Required:

At least 2-3 years of work experience in a performance marketing Agency or e-commerce in handling budgets for a wide variety of clients. 

Or 2 years experience in running Performance Marketing ads for any of the Unicorns like Myntra , Nykaa, Flipkart etc.

Preferably candidates from Ecommerce, D2C, Internet first companies.
Candidates should have a strong understanding of digital marketing channels, be data-driven, and possess excellent analytical skills. They should have experience managing budgets and collaborating with cross-functional teams. Additional certifications, such as Google Ads or Facebook Blueprint, may be preferred.