About the company
Lenskart is Asia’s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only get there through cutting-edge technology and exceptional people.
Our international businesses are young and hustling, growing at warp speed to cater to larger shares of their respective markets. At present, we have a distribution presence of more than 40 retail stores across Singapore and UAE, and active expansion plans across Asia and the Middle east regions.
About the team
Lenskart is looking for a transformational leader as part of the senior management team to lead the online business vertical in Singapore. This is a critical role for the growth of Lenskart given the expansion plans at hand. The organization is known for its technology-first orientations and online business and its growth is one of the key that Lenskart is known for. As an omnichannel business the online channel plays the most vital role to build brand awareness, product experience and consumer affinity for consumption.
The ideal candidate must possess a unique blend of expertise in product management in online business with a working understanding of digital marketing and sales, strategy, product, alliances, user experience & design, and conversion experience. They will be responsible for driving the organization to a self-sustainable platform delivering the highest standards of user experience.
The role will be based in Singapore reporting to the SVP Growth/Country Manager of Singapore
What your responsibilities will be
You will be responsible for driving and achieving Annual Business Plan of Online Sales by developing effective Marketing and product strategy
Manage of team of diverse individuals to help scale the online business
Provide inputs for technology, newer products, marketing trends, and competitive insight into the business.
Analyze customer needs & insights, competitive offerings, user research data, emerging trends and technologies and provide direction for the product development
Develop and execute a growth strategy for online and omnichannel experience
Developing and managing digital marketing campaigns for omnichannel experience
Devising strategies to drive online traffic to the company website & App and footfall to stores
Tracking conversion rates and making improvements to the online ecosystem
Contribute to the formulation and execution of a search strategy
Collaborating with marketing to devise the social media strategy for the company
Managing online brand and product campaigns to raise brand awareness
Input and hold responsibility for the budgets of the entire online business vertical
Who we are looking for
8 - 10 years of experience in product development for a consumer-facing company.
At least 3+ years of experience in Ecommerce and at least 3+ years in Singapore Market.
People management experience is a must
Passionate about Technology and the ability to understand consumer problems.
Strong Analytical skills and experience of web and google analytics in an online product management role.
Track record in successfully developing web and mobile products to improve conversion rate.
Ability to take decisive action based on professional, practical analysis of situations.
Excellent analytical, problem-solving and organizational skills
Undergraduate degree in relevant field