Marketing Leader — Lenskart

Gurugram, India · On-site · Full-time

Mission Brief: Build the Brand That Puts Eyewear on Every Face in the World

Lenskart is not a traditional eyewear company. We are a technology-first, vertically integrated retail machine operating 2,000+ stores across India, Southeast Asia, and the Middle East — and we are accelerating. This is your mandate: own the complete marketing engine that will take Lenskart from a dominant Indian brand to a globally recognised name, while deploying AI as a core operating tool across every dimension of how we build, grow, and communicate.

You will be the architect of brand love, customer acquisition, and cultural relevance at scale. You will run performance and brand marketing as a single, unified growth system — driven by data, powered by AI, and executed with creative boldness. This is one of the highest-impact marketing leadership roles in Indian consumer tech, and it is wide open for someone ready to build something generational.

🔑 Core Mandate

1. Brand Strategy & AI-Powered Growth

• Own the full brand vision for Lenskart — positioning, narrative, and long-term equity — across all markets and channels

• Use AI-powered consumer intelligence tools to track brand perception, identify cultural opportunities, and stress-test creative strategy in real time

• Build and run a systematic brand experimentation framework, using AI to rapidly test messaging, visual identity, and campaign concepts before committing budget at scale

• Lead large-scale ATL campaigns (TV, OOH, Print, Digital Video) with rigour — using AI tools for media mix modelling, audience targeting, and post-campaign attribution

2. Performance Marketing & Revenue Ownership

• Drive customer acquisition and revenue growth across Google, Meta, programmatic, and emerging channels — treating every rupee of budget as a precision instrument

• Deploy AI and ML tools for dynamic bidding, predictive audience segmentation, creative fatigue detection, and real-time campaign optimisation

• Own shared P&L accountability for marketing-driven revenue, with full transparency into CAC, LTV, ROAS, and payback periods across all cohorts

• Build a test-learn-scale culture where AI accelerates the feedback loop from hypothesis to decision

3. AI-First Content & Creative Operations

• Redefine how Lenskart creates content — integrating AI tools (generative creative, copy optimisation, personalisation engines) into the day-to-day workflow of the marketing and creative team

• Scale content output without scaling headcount, by building AI-augmented production pipelines for social, performance, and brand content

• Ensure all content decisions are grounded in performance data, while never losing the creative spark that makes a brand memorable

4. Social, Influencer & Community

• Lead Lenskart's social strategy across all platforms — owning the intersection of cultural relevance, community building, and commercial conversion

• Build an influencer ecosystem that goes beyond paid reach — identifying authentic brand advocates and structuring long-term partnerships that drive trust at scale

• Use AI-powered social listening and trend intelligence tools to move at the speed of culture, not the speed of a content calendar

5. Team Leadership & Marketing Culture

• Build, lead, and inspire a high-performing marketing organisation — setting the standard for analytical rigour, creative ambition, and AI fluency

• Establish AI literacy as a baseline expectation across the marketing team — running upskilling initiatives, piloting new tools, and creating a culture where experimentation is celebrated

• Act as a strong cross-functional partner to Product, Retail, and Tech — ensuring marketing is an engine that the whole business relies on, not a support function

The Essentials

Experience: 8–12 years in marketing, with at least 5 years in a leadership role at a high-growth D2C, consumer tech, or omnichannel brand. You've built and scaled brands, not just maintained them.

AI & Tech Fluency: You are not waiting to learn AI — you are already using it. You have hands-on experience with AI tools in marketing (creative, performance, analytics, or automation), and you have strong opinions on where the technology is heading and how it changes the CMO role.

Performance + Brand Duality: You are equally at home reading a media attribution model and approving a brand film. You understand that performance and brand are not opposites — they are multipliers of each other.

Proven Revenue Impact: You have directly influenced topline growth through marketing, with measurable outcomes across CAC, LTV, conversion rates, and brand health metrics.

Education: Bachelor's or Master's degree in Marketing, Business, Engineering, or a related field.

The Mindset

AI-Native, Not AI-Curious. You believe AI is not a feature of marketing — it is the new operating system. You actively seek out new tools, pilot them with your team, and build institutional capability rather than individual expertise.

Bias for Scale. You think in systems. When something works, your first instinct is: "How do we do this ten times bigger?" You build processes, playbooks, and platforms — not just campaigns.

Creative + Commercial. You hold the tension between emotional brand-building and hard business outcomes without flinching. You know that the best marketing does both at the same time.

Intellectually Restless. You are genuinely excited by the pace of change in marketing technology, consumer behaviour, and media. You bring new thinking into the room and push your team to be ahead of the curve, not behind it.

Transformational, Not Transactional. You lead with vision, earn trust through clarity, and drive change by bringing people with you — not by issuing mandates.

Why Lenskart, Why Now

Lenskart is at an inflection point. We have the brand, the distribution, the technology infrastructure, and the global ambition — what we need is the marketing leader who can tie it all together and take us to the next level. You will have:

• Unmatched scope — a $1B+ revenue business, 2,000+ stores, tens of millions of customers, and marketing budgets at a scale very few leaders in India get to operate at

• AI infrastructure that's already being built — you will be joining as we transform core business systems with AI, and marketing will be a key frontier of that transformation

• Creative freedom with commercial accountability — you will set the direction, build the team, and own the outcomes

• A seat at the table — this is a leadership role with direct influence on business strategy, not just marketing execution

• A mission worth showing up for — we believe clear vision changes lives. Helping the world see better is a purpose you can build a career around

If you are a marketing leader who is excited by AI, energised by scale, and ready to build something that lasts — we want to hear from you.