About the company
Lenskart is Asia’s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only get there through cutting-edge technology and exceptional people.
Our international businesses are young and hustling, growing at warp speed to cater to larger shares of their respective markets. At present, we have a distribution presence of more than 40 retail stores across Singapore and UAE, and active expansion plans across Asia and the Middle east regions.
About the Marketing team
As an Omnichannel retail company, our success heavily relies on our ability to effectively describe and market our products to potential customers by crafting compelling communication that helps us drive sales and grow our brand. The key responsibilities of team members include understanding our customers to create content and communication that will resonate with them, while also focusing on the features and benefits of our products that set them apart from competitors. Our content is designed to ensure we communicate how our products can solve problems or improve the lives of our customers.
Some key skills for success of the team include :
Creativity: Developing innovative ideas and campaigns that capture the attention of the target audience. This involves thinking outside the box and coming up with unique solutions to problems
Strategic thinking: Thinking strategically and developing long-term plans to achieve the company's marketing goals while also being able to adjust strategies quickly based on changes in the market or customer behavior
Data-driven: Strong data and analytical approach to thinking to arrive at decisions and measure the success of campaigns. This involves analyzing customer behavior, market trends, and other metrics to understand what works and what doesn't
Communication skills: Have strong communication skills to effectively collaborate with other departments, vendors, and customers and clearly articulate ideas and goals and build relationships with stakeholders.
Flexibility: Be flexible and adaptable to changes in the market, technology, and customer behavior and pivot quickly and adjust strategies to take advantage of new opportunities or address challenges
Passion for the brand: Have a deep understanding and passion for the company's brand and mission. Communicate the brand's values and personality through campaigns and create an emotional connection with customers
Continuous learning: Continuously learning and staying up-to-date with the latest trends, technologies, and marketing strategies.
This role will be based in Singapore reporting to the Country Head/SVP for Singapore
In this role you will be responsible for
Craft and deliver on marketing strategy for Lenskart Singapore including and not limited to digital , social , brand and communications
The end goal being driving revenue online and offline
Manage, coach and develop a small sized marketing team
Partner closely with cross functional teams to help achieve company goals
Prepare and manage monthly, quarterly and annual budgets for the Marketing
Set, monitor and report on team goals, achievements and performance
Design branding, positioning and pricing strategies
Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Analyze consumer behaviour and determine customer personas
Identify opportunities to reach new market segments and expand market share
Monitor competition (acquisitions, pricing changes and new products and features)
Coordinate sales and marketing efforts to boost brand awareness
Participate in the quarterly and annual planning of company objectives
Who we are looking for
8 - 10 years of experience in leading a marketing function in the FMCG/Retail/ecommerce and other relevant industries
Extensive experience in holistic digital marketing with having done creative work which has delivered impact on the revenue side
In depth Singapore/ South east Asia market experience
Worked previously in ambiguous and fast paced environments