Employer Branding - John Jacobs

Job description

We’re revolutionizing the way the eyewear industry works and helping our consumers express their best self through eyewear fashion. And we’re looking for someone to help us build a strong, differentiated and aspirational employer brand.


About John Jacobs 

John Jacobs is the #1 D2C brand in India offering fashion forward eyewear for the discerning consumer.

What sets us apart is our focus on high quality materials, expert craftsmanship and our love for premium design. We provide the best of international eyewear style trends at affordable prices. With new designs released every fortnight, our wheels of design and innovation never stop turning. Being a digital native brand with a true omni-channel strategy allows us to place the customer squarely in focus.
We are now available at over 700 points of sale in India and internationally - in Singapore, the UAE and the US - with a rapid expansion plan to boot!


What you’ll do:

Be the face of our brand for every talented professional out there! Tell every prospective candidate why John Jacobs is the best place to work and build a pipeline of talent to join us in shaping the future of eyewear fashion!


  • Lead the employment branding agenda across functions and channels

  • Develop and manage the content strategy for recruiting with a specific focus on different channels - Online and Offline

  • Drive Corporate PR to build awareness for the brand

  • Build and engage passive pools for our key skill areas

  • Campus Relations and program management

  • Position employee referral programs to foster relevant referrals.

  • Report progress and strategic direction for all TA marketing efforts


Job requirements

  • 3 to 5 years experience in creating and growing a global employer brand

  • Understand talent segments and personas & leverage this to reach and engage them

  • Be ROI driven: Identify, measure and drive business impact from marketing activities

  • Experience across Talent Acquisition marketing channels

  • Ability to build partnerships with stakeholders internally and externally.

  • Strong Relations in Corporate media