CRM Manager-LK USA

Job description

Company Overview

We aim to transform the way people see and experience the world by building eyewear experiences for everyone and every purpose. Lenskart is a fashion destination for eyewear and we are passionate about creating a consumer brand which delivers breakthrough eyewear products and experiences.

In order to further execute upon that mission, we are excited to be expanding into the US market! As we build our team of exceptional talent across marketing, product, tech, operations and retail, we are always striving to DO MORE, BE MORE.

CRM Manager

As our CRM Manager, you will be a critical thought leader within the team responsible for driving growth, campaign strategy and execution, and customer lifecycle management for our retention channels: email, SMS, push and site targeted content.

This position will manage highly targeted direct marketing programs and database driven marketing strategies in support of our high growth US ecommerce business. As such, this role has a high level of exposure throughout the organization, both locally and globally, and the candidate must demonstrate strong leadership and influence with the ability to communicate a clear vision supported by analytics to both business and technical partners.

Your Responsibilities Include:

  • Managing all CRM channels with direct responsibility for achieving budgeted revenue, orders and margins as well as providing insight and analytics around customer behavior

  • Monitoring the status of daily campaign operations for CRM channels and acting as point of escalation for all business questions and decisions around campaigns

  • Embracing and executing upon the Lenskart US vision, which will focus on creating a consistent, convenient and customer centric experience across all customer touchpoints

  • Defining metrics for success and continually measuring progress

  • Collaborating with key stakeholders to ensure channel vision remains aligned with US market needs

  • Demonstrating our Lenskart values: Startup Energy, Fail Harder, Customer and Team Obsession, 10X Thinking, Collaborative Ownership

Job requirements

We would love to hear from you if you have:

  • 3-5 years of experience in ecommerce email/CRM marketing and consumer promotions

  • Excellent communication and negotiation skills and ability to partner both with business and technical teams

  • An ability to identify and articulate opportunities for our consumers

  • Nimble and flexible with regards to changing priorities & business needs

  • Proven ability to meet critical deadlines while maintaining strong relationships with internal teams and vendor partners

  • Self-sufficient with ability to operate effectively without close supervision

  • Data-driven decision making

  • Bachelor’s Degree in marketing, business or statistics

Lenskart is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Lenskart is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.