CRM Campaign Analyst - Growth & Retention Marketing (Email, WhatsApp, Push Notifications)

Job description

Lenskart being an omnichannel direct to consumer retail brand provides a unique ecosystem of a full spectrum of new age marketing use cases which a very few companies in the world provide. This creates a unique challenge and opportunity for professionals to learn and contribute, at the same time solve a 2 billion+ problem.

Our Marketing team is a key growth & central function in Lenskart to drive the company's customer experience vision. We work in a cross-functional role with several stakeholders. We are looking for a Senior Campaign Executive to join their Retention Marketing team.

In this role you will:

  • Creating end to end campaign execution strategy, plan, design, process, QA & ROI reporting.

  • CRM Channel campaign planning for -  Email, Whatsapp, SMS, Browser Notifications

  • Track end to end communication performance for all channels, attribute it to business KPIs and draw revenue impacting conclusions

  • To create and track distinct Customer/ Lead cohorts to run high-quality drip campaigns to achieve the OKR defined revenue target.

  • Manage and fill the routine CRM campaign tracker to continuously monitor the progress against the defined OKR

  • Co-ordinate with product, brand and technology teams for content .

Most important, passion for driving growth and extraordinary customer experience with strong communication and positive mindset.

Job requirements

The Ideal candidate must have the following skills

  • In-depth knowledge of CRM tools like MoEngage, Clevertap, WebEngage, Braze etc.

  • Strong campaign execution on any two : Email, Push notifications, Whatsapp, SMS

  • Strong data driven approach for campaign management with focus on ROI and performance.

  • Basic knowledge of web analytics tools Google Analytics, Omniture

  •  Exposure to any BI and data visualization tools is a strong plus

  • Strong problem solving and analytical skills

  • Knowledge of project management is a strong plus

  • Basic understanding of email campaign planning and execution

  • Strong understanding of customer data and use segmentation, attribution technique to do intelligent tar-getting. 

  • Flexible, creative, and a self-starter who will roll up their sleeves and get the job done in a fast-paced environment

  • Basic knowledge of Marketing Analytics

  • Ability to analyse data to derive meaningful insights

Experience - Minimum of 2 - 5 years experience in a high growth retail, internet, e-commerce company role to drive acquisition, retention or engagement through different channels.


Location: Delhi/NCR