Lenskart, India’s fastest growing technology-led optical business house. Lenskart was founded in 2010 with a vision to solve the problem of eye wear and be the Numero Uno eyewear provider in India. With technology integration into the eyewear vertical, and keeping a deep focus on consumer happiness, Lenskart has grown more than 100% YoY in the last 2 years to be the leading Optical Retail business of India today.
About The Role
We are seeking a Content Specialist, who will be responsible for jazzing up a complete new online fashion brand at Lenskart with his/her innovative writing abilities. You will be part of a small and dynamic team which is creating a new line of high fashion eyewears for today’s youth.
We’re a high impact team with an ambitious mission and are looking for high caliber people to join us!
As a Content Specialist, your responsibility will be to work on our platform and help in developing/moderating all kinds of content for the website. It can vary from copywriting to writing taglines or blog articles or updating content for eyewears. You will be overall incharge of all content on the platform.
Desired Skills and Experience:
Excellent writing skills & command over English language are a must. Experience in marketing agencies will be a plus!
Write creative, unique, and relevant content for social media and the website/app as per the requirements
Comfortable working under timelines and a goal-based approach.
Researching and gathering useful information and writing relevant content as per the style, tone, and requirements.
Should filter information into clear and concise text and have the ability to present content in the most engaging manner.
Creative thinker with the ability to transform technical and digital information and processes into compelling stories.
Develop grammatically correct and quality content across different verticals.
Analyze information from multiple sources (Offline and Online) and use them to create original documents.
Demonstrate consistency in internal and external communication of the brand and clarity in showcasing our brand voice across every touch point. Conduct rigorous quality checks on every piece of outbound content.
Ability to manage multiple projects in a fast-paced, deadline-driven environment. Proven ability to build consensus and work effectively within a cross-departmental team experience managing content.
Needs to have passion, integrity and energy, proactive and a problem solving attitude
A dual-minded approach: Must be highly creative and an excellent writer.
Work in a fast paced startup environment and lean team, where you will have complete ownership of work
Opportunity to experiment with new ideas, we believe in experimenting new things
Make your work reach a large scale of users and create a big impact
Bonus Points if you have these:
Marketing agency background
Worked on brand communication
Knowledge of SEO and web traffic metrics