Consumer Insights@Lenskart

Job description

We are looking for someone who is highly motivated and passionate about consumer research and enjoys interacting with consumers to discover actionable insights. The role will be a part of the Global Consumer Insights function at Lenskart. It will provide the opportunity to dive into a wide spectrum of consumer insights work in a fast-paced, high energy environment. Lenskart is Indias largest eyewear brand and is growing fast globally across India, South East Asia, Middle East, and US.

Key Responsibilities:

  • Hands-on execution of ongoing in-house research studies to unearth actionable insights at regular intervals, informing the brand to deliver a better experience for the consumer
  • Plan and execute quick dipstick studies to test hypotheses, discover key points of consumer motivation and objection towards the brand and its initiatives
  • Maintain a constant pulse of the consumer through observation of trends and frequent consumer interaction through online panels, market visits, in-person interviews, etc.
  • Participate in various research projects by conducting consumer research, analysing both primary and secondary data related to consumers, competitors and categories, consolidating information into actionable items, reports and presentations
  • Develop and drive a process through which emerging trends relevant to the category and consumer can be explored and built into new avenues of potential research
  • Serve as a point of contact between the organisation and external consumer research agencies to handle research related queries
  • Constantly explore and evaluate new sources of information and research approaches in the eyewear, fashion, e-commerce and related categories via secondary & primary research

Job requirements

Qualifications & Skills:

  • 0-2 years of experience in Qualitative/ quantitative research/ consumer insights from a market research agency
  • Must have strong communication skills
  • Should have experience on working on projects involving a variety of frameworks/methodologies/research approaches
  • Good to have: Degree in Psychology (Masters/Bachelors)
  • Should be adept at using tools such as MS PowerPoint, Word, Excel
  • Observant and analytical bent of mind - ability to identify key shifts/ trends / emerging tropes in popular culture, social media, movies, ads etc.