Brand Marketing (Product Brands)

Job description

This role is responsible for delivering a holistic brand experience for Lenskart’s Product Brands

Key responsibilities

  • Define and implement the proposition for Lenskart’s product brands and their role in the master brand portfolio
  • Create discernible fashion experiences for the targeted audience through various brand led interventions. Working with internal and external design and creative partners to influence:
    • Visuals and photography
    • Graphic design
    • Written content
    • Online interfaces - website/app
    • In-store experiences
  • Lead strategic projects across brand design, packaging development with external/ internal teams
  • Develop creative briefs with rich visual references for internal and external teams
  • Leading the 360 degree launch of new products/ ranges/ collections - working with merchandising, digital content, marketing communication, store VM, packaging teams
  • ● End to end project management - from ideation to execution, working across external and internal cross-functional teams

Job requirements

  • Graduate/ Postgraduate in design or fashion studies disciplines
  • Must have: Min 2 years of experience in fashion communication/ fashion brand management
  • 5-10yrs of experience in design driven / fashion brands and organizations, brand experience roles across fashion and lifestyle online brands ,fashion, travel, and lifestyle magazines ( digital, print)