Brand Marketing : Lenskart

Job description

This role is responsible for delivering a consistent and impactful brand experience to consumers across Lenskart’s website/msite/app and stores.

Key Responsibilities

  • Define and implement Lenskart’s signature experience that brings the brand’s core proposition to life. Areas influenced:
    • Brand design
  • Photography and visual representation
  • Written content
  • Online brand experience across website/app
  • Retail brand experience across stores
  • Lead strategic projects across brand design, packaging development, brand communication and presentation with external/ internal teams
  • Work with digital communication, marketing, and design teams to deliver the defined experiences consistently
  • Lead the mandate of introducing new products, services, and experiences to consumers in alignment with the larger brand agenda
  • Develop creative briefs with rich visual references for internal and external teams
  • End to end project management  - from ideation to execution, working across external and internal cross-functional teams

Job requirements

The desired candidate should demonstrate:

  • Deep understanding of creative and design development processes and skills - identity , design, photography, short video production, written content
  • Keen sense of design and an eye for aesthetic brand expressions
  • Ability to work with cross functional teams
  •  Ability to manage rigorous projects implemented at scale

Qualification and Experience:

  • Graduate/ Postgraduate in design or fashion studies disciplines
  • Must have min 2 years of online experience
  • 5-10yrs of experience in design driven / fashion brands and organizations, brand experience roles across fashion and lifestyle online brands ,fashion, travel, and lifestyle magazines ( digital, print)