This role is responsible for delivering a consistent and impactful brand experience to consumers across Lenskart’s website/msite/app and stores.

Key Responsibilities

• Define and implement Lenskart’s signature experience that brings the brand’s core proposition to life. Areas influenced:
  • Brand design
• Photography and visual representation
• Written content
• Online brand experience across website/app
• Retail brand experience across stores
• Lead strategic projects across brand design, packaging development, brand communication and presentation with external/ internal teams
• Work with digital communication, marketing, and design teams to deliver the defined experiences consistently
• Lead the mandate of introducing new products, services, and experiences to consumers in alignment with the larger brand agenda
• Develop creative briefs with rich visual references for internal and external teams
• End to end project management  - from ideation to execution, working across external and internal cross-functional teams

The desired candidate should demonstrate:

• Deep understanding of creative and design development processes and skills - identity , design, photography, short video production, written content
• Keen sense of design and an eye for aesthetic brand expressions
• Ability to work with cross functional teams
•  Ability to manage rigorous projects implemented at scale

Qualification and Experience:

• Graduate/ Postgraduate in design or fashion studies disciplines
• Must have min 2 years of online experience
• 5-10yrs of experience in design driven / fashion brands and organizations, brand experience roles across fashion and lifestyle online brands ,fashion, travel, and lifestyle magazines ( digital, print)