Brand Marketing : International Markets

Job description

  • Lead strategic brand initiatives for Lenskart in international markets including product launches, brand campaigns, rollout of global brand elements like design and packaging
  • Work closely with Business heads and marketing teams in international markets to deliver a consistent Lenskart experience across
    • Brand design
  • Marketing communication
  • Online presentation
  • Retail experiences
  • Lead consumer studies and build strong intelligence for Lenskart’s international markets with internal and external teams to sharpen the organization’s understanding of new geographies
  • Develop and implement marketing plans for new market entry working closely with international business and marketing teams
  • Provide ongoing strategic brand and marketing support to international markets
  • End to end project management - from ideation to execution, working across external and internal cross-functional teams

Job requirements

The desired candidate should demonstrate:

  • Deep understanding of brand development and marketing communication
  • Keen interest in consumer research and studies
  • Ability to work with cross functional teams
  • Ability to manage rigorous projects implemented at scale

Qualification and Experience:

  • MBA qualification is a must have
  • Great to have: Experience of working in brand management roles for international markets
  • 5-10yrs of experience in brand management roles