• Lead strategic brand initiatives for Lenskart in international markets including product launches, brand campaigns, rollout of global brand elements like design and packaging
• Work closely with Business heads and marketing teams in international markets to deliver a consistent Lenskart experience across
  • Brand design
• Marketing communication
• Online presentation
• Retail experiences
• Lead consumer studies and build strong intelligence for Lenskart’s international markets with internal and external teams to sharpen the organization’s understanding of new geographies
• Develop and implement marketing plans for new market entry working closely with international business and marketing teams
• Provide ongoing strategic brand and marketing support to international markets
• End to end project management - from ideation to execution, working across external and internal cross-functional teams

The desired candidate should demonstrate:

• Deep understanding of brand development and marketing communication
• Keen interest in consumer research and studies
• Ability to work with cross functional teams
• Ability to manage rigorous projects implemented at scale

Qualification and Experience:

• MBA qualification is a must have
• Great to have: Experience of working in brand management roles for international markets
• 5-10yrs of experience in brand management roles